Touchless tech now optimised to work on BrightSign’s XT1144 media player for more immersive experiences
DOOH-E recognises top performers in DOOH media by showcasing the best campaigns that integrate ad-tech, targeting and dynamic creative approaches as a vital part of the...
The Toronto Congress featured indepth discussions on wide ranging areas, such as, programmatic, what clients want from OOH, sustainability, diversity and the way digital OOH amplifies...
The installations are an initiative to build mass awareness of the critical need for climate change mitigation
The event was co-hosted by three Omnicom agencies — DDB Mudra Group, BBDO India and TBWAIndia at the Mudra House in Mumbai.
Honours leaders from Australia, Canada and Portugal and creative from UK and China
The programmatic roll-out is implemented across all airports within the Adani airports portfolio with Lemma as the technology partner.
Ad tech company rebrands Campsite DOOH demand-side-platform (DSP) as Broadsign Ads, extends platform to support new regional markets
A balance between traditional and DOOH would create another golden age of OOH, stated Sean Reilly, CEO of the US's Lamar Advertising
The revenue management suite helps OOH media owners to efficiently manage multiple sales channels
