A fleeting message should work well in a scenario where the audience only have fleeting seconds to register a brand presence. This seems to be the...
GroupM, the country's largest media agency, has said overall advertising growth will stand at 11.6% this year, against 10% last year
Carat Fresh Rural aims to have a network of 10,000 people and 100 rural experts, across 26 states, by mid-2015.
Uttar Pradesh is a goldmine of a market, according to the brand Dainik Jagran. Vinod Srivastava, GM, Dainik Jagran explains why UP's OOH is important for...
Significant limits have been proposed by the regulatory body with regard to advertisements on television limiting the duration of advertising on a broadcast channel. This obviously...
The FMCG Major has launched their out of home campaign with 41 backlit units displaying ITC's Food brands at the Koyambedu bus terminus in Chennai, one...
ITC has strategically deployed a new brand proposition:'Playful Chemistry' on the OOH medium to promote its new range of Engage deos.
For a period of 11 years, the contract covers more than 660 display sites ranging from billboards around terminals, static and digital sites within the terminal...
The third in the series of the International Advertising Association (IAA) India Chapter's industry-defining debates hosted in Gurgaon recently presented by the Dainik Bhaskar Group revolved...
With malls mushrooming across the country, there has been a remarkable growth in OOH advertising in this space. Here's a report on the outdoor advertising scenario...
