In the overall tally, Milestone Brandcom picked 15 metals, while Madison Out-Of-Home bagged 9, and Kinetic Worldwide India, GroupM Dialouge Factory & Brandscope India won 5...
The agency has set out to provide integrated OOH, BTL and Design solutions and services to an array of clients across all markets
The OOH firms used a variety of OOH media to target male consumers
Sharma will work closely with Atishi Pradhan, Chief Strategy Officer, in creating brand opportunities to drive brand growth and experiences
The OOH firm will develop and use the hoardings for a period of 10 years as per the contractual terms
The entries were graded across four criteria: Concept, Activity, Amplification and Results
A fleeting message should work well in a scenario where the audience only have fleeting seconds to register a brand presence. This seems to be the...
GroupM, the country's largest media agency, has said overall advertising growth will stand at 11.6% this year, against 10% last year
Carat Fresh Rural aims to have a network of 10,000 people and 100 rural experts, across 26 states, by mid-2015.
Uttar Pradesh is a goldmine of a market, according to the brand Dainik Jagran. Vinod Srivastava, GM, Dainik Jagran explains why UP's OOH is important for...
