Rising consumerism in the non-metro markets augurs well for OOH advertising
With two mandates, Accord Advertising forays deep into the airport branding space, plans to acquire airport media in other states
Sri Sri Tattva commands strong multi-dimensional capabilities across the Ayurveda value chain making it a leader in Ayurveda-FMCG space
Amplifi, the media investment arm of Dentsu Aegis Network, aims to deliver a demonstrable uplift in media performance on a global basis.
Roopam brings with him a rich experience of 22 years across multiple markets; India, MENA, China, Vietnam, London
26 different companies won the awards. Madison won 3 Golds, while DDB Mudra Group won 2 Golds. Overall, Madison OOH won 10 metals, while DDB Mudra...
Mamatha Morvankar will speak on'What will it take for media planners to believe more in OOH?' and also participate in a panel discussion on the same...
India is recovering from aftereffects of demonetisation introduced in Q4 2016 and the currency deficit faced during this period has helped the country leap frog towards...
CHAMS Branding Solutions India Pvt Ltd that has bagged the exclusive media rights on the Kochi Metro network is gearing up to put up the most...
The OOH firm expects a good response from both local and national advertisers in keeping with the increasing presence of notable brands in the smaller markets
