Down the years, category advertisers like BFSI, media & entertainment, FMCG, telecom and real estate have had a domineering presence in the Indian OOH space. These...
The Indian OOH media is at an inflection point. On one side, there is a big opportunity to engage with a greater number of advertising brands....
In the overall tally, Milestone Brandcom picked 15 metals, while Madison Out-Of-Home bagged 9, and Kinetic Worldwide India, GroupM Dialouge Factory & Brandscope India won 5...
The agency has set out to provide integrated OOH, BTL and Design solutions and services to an array of clients across all markets
The OOH firms used a variety of OOH media to target male consumers
Sharma will work closely with Atishi Pradhan, Chief Strategy Officer, in creating brand opportunities to drive brand growth and experiences
The OOH firm will develop and use the hoardings for a period of 10 years as per the contractual terms
The entries were graded across four criteria: Concept, Activity, Amplification and Results
