Creative is critical, the next most element in a campaign to sheer brand size
The digital immersive wall commands the final touchpoint before Duty-Free, offering brands an unparalleled opportunity to engage global audiences with a powerful creative platform.
Rahul Shyokand and Dev Kartik Agarwal, co-founders of Wilyer share their inputs on the importance of digital signage software
Moving Hearts sets the ground for OOH and a Better World
Challenging conventional wisdom, Ashish built a strong case for relooking the whole approach to OOH so as to leverage its true power, when he addressed the...
“We believe the future of building wraps for brand promotions during cultural events like San Diego Comic-Con is very bright,” says Lori Brabant, CEO, KAP Media
The panel discussion on the theme ‘Is DOOH ticking all the boxes for brands’ held on Day 1 of the recently concluded OOH Advertising Convention (OAC)...
The 18th edition of Indian Out of Home Advertising industry’s most sought after event, the OOH Advertising Convention (OAC), was inaugurated today at the Hilton Garden...
Franck Vidal, Director, Southeast Asia Sales & Partnership, Vistar Media explains how the convergence of technology and creativity in pDOOH promises not just to elevate brand...
Prior to joining BMEG, Ranadeb held pivotal roles at Mantis Technologies, Kinetic Advertising India, and Mindscapes Maestros Events & Sports Management
