The brand engages audience in an on-ground activity to create buzz about their Rice to Riches- Season 2 campaign.
Carat Fresh Rural aims to have a network of 10,000 people and 100 rural experts, across 26 states, by mid-2015.
'Pudhu Yugam', which translated means'New Age', is a new TV channel launched in Tamil Nadu that goes beyond being a typical General Entertainment Channel. The brand's...
Super hit movie Chennai Express was aired on November 23rd on'& Pictures' channel and the promo preceding it was prominent on the OOH medium.
A media study done by Laqshya Media Group reveals that outdoor ad spends grew by 8% during H1 in FY 2013, compared to the same period...
Festivals are one the best channels for a brand to strike a chord with the TG using the Outdoor media. The latest to have followed this...
Launched by the Laqshya Media Group, the new division, Laqshya Connect, will work to create experiences that activate brands, business and consumers through engagement and interaction.
The brand has covered some key cities in the East and used about 120 sites for the new OOH campaign that promotes the entertainment options available...
Significant limits have been proposed by the regulatory body with regard to advertisements on television limiting the duration of advertising on a broadcast channel. This obviously...
The established OOH company woos international brands in London to advertise at the T2 Mumbai airport.
