The OOH firm won golds in the"Best Public Awareness / CSR Event / Activation category for the Arogya Rath Campaign and the"Best Road-show of the Year...
Down the years, category advertisers like BFSI, media & entertainment, FMCG, telecom and real estate have had a domineering presence in the Indian OOH space. These...
The telecom major organised various entertainment and welfare activities to engage with lakhs of people congregated for the Rath Yatra
The Indian OOH media is at an inflection point. On one side, there is a big opportunity to engage with a greater number of advertising brands....
Recognise and reward good creativity in the outdoor space, says DaCunha
In the overall tally, Milestone Brandcom picked 15 metals, while Madison Out-Of-Home bagged 9, and Kinetic Worldwide India, GroupM Dialouge Factory & Brandscope India won 5...
Yip sees the growth drivers as expansion of transit infrastructure, personalised device engagement, use of programmed networks, improved performance standards, rise of e-commerce, technology improvements, internet...
OAC 2014 will feature a session on the theme addressed by Sam Balsara, Chairman & MD, Madison World; Pawan Bansal, Chief Operating Officer, Jagran Engage; Alok...
Gallen Yip, Research Director, Kinetic Worldwide, Asia Pacific, will talk on this subject at the upcoming 10th OAC
The Convention will be a singular opportunity for industry leaders and professionals to assess the current market trends, advertiser demands and pain points, innovations, new technologies...
