The discussion will centre on 'What should OOH do to attract more brand spends'.
The company's association with the 16th Outdoor Advertising Convention (OAC) to be held on August 17-18 at The Westin Mumbai Powai Lake, is particularly relevant given...
Rapid charging network of 100 e^pumps will be set up in Bengaluru in FY'23, other cities to follow
Geopath will utilise state-of-the-art data, technology, and media research methodologies – alongside a holistic integrated approach – to provide powerful tools that give advertisers the ability...
Green fabric makers reckon an industry mindset shift, economies of scale, and tighter regulations will go a long way to usher in green OOH
Solution helps media owners maximise monetisation opportunities by consolidating demand from multiple supply-side partners
‘Indian OOH is at the threshold of a major makeover spurred by digitisation, value-added services’
Sounak Bhowmick, who heads the brands GO Sport, Desigual & Yoyoso and House of Toys from Tablez Retail - the retail arm of LULU Group International,...
Jun Sakurai has more than 20 years of experience working in the media & agency industry; before taking over as CEO of LIVE BOARD, Jun was...
DOOH-E recognises top performers in DOOH media by showcasing the best campaigns that integrate ad-tech, targeting and dynamic creative approaches as a vital part of the...
