WOO President Tom Goddard says, “The outlook for OOH in Europe is buoyant despite the various geopolitical issues and overtaking North America by value is a...
The campaign 'See the Game Like We Do' highlights Indian Olympians' pursuit of glory
The brand has set-up a Beach Café to deliver an elevated experience
Ankur Malhotra joins a panel on the theme ‘How to get brands to show more love for OOH?’
Rahul Tandon will be sharing his perspectives on the theme ‘Is DOOH ticking all the boxes for brands?’
Praveen Vadhera, CEO of Indian Outdoor Advertising Association (IOAA) talks about the apex body’s plans for the audience metrics platform Roadstar that is designed as the...
Media owners highlight the need for regulations that align with global standards and prioritise safety and sustainability.
EverGlow aims to showcase cutting-edge DOOH innovations and solutions
“As OAC 2024 will be held in Bengaluru, our strategy to integrate a pan-India audience involves highlighting our adaptable and innovative advertising solutions” says G Rammohan,...
OAA 2024 received a total of 348 entries across 7 categories.
