ITC has strategically deployed a new brand proposition:'Playful Chemistry' on the OOH medium to promote its new range of Engage deos.
Executed by ABC Advertising, the campaign has been rolled out in all the strategic locations of Kolkata which sold out 50% of the bungalows within 3...
The campaign created by Encyclomedia Global was executed in Dubai across formats such as Bus Wraps and others to create buzz around Kraft's New'Easy To Open'...
Outdoor Association of America (OAAA) is the lead trade association representing the OOH advertising industry in America. The OBIE Awards that are given away by OAAA...
A new campaign initiated by SSI Media P Ltd on the occasion of World Advertising Day celebrates the medium of advertising and the people behind it.
john st., a Canada based independent agency, developed an innovative but simple campaign called'Stop the Drop' to raise awareness on dropping water levels.
The 3-D innovation campaign has been initiated across strategic locations in Kolkata as part of the entertainment channel's promotion of its new fiction show.
Located at strategic areas in Mumbai, these bus shelters offer high visibility and innovations
The USP of the OOH campaign is the strategic mix of activities and branding that was not only in sync with the mood of the festival,...
Following the legacy of creating'nothing like anything' experiences, Micromax set up'Taar Ghar' helping 1500 people to send telegrams within two days
