With transit media evolving rapidly as the best choice for branding, Tata Photon Max leveraged Volvo buses in Kolkata focusing on providing live experience of the...
With the launch of a new pan-India integrated promotional campaign, Movies Now Channel engages with its viewers through different mediums with OOH spearheading it.
Nike, Airtel, Coca-Cola among others go beyond the big league,Avinash Pant, Manchester United
Kaushik Publicity acquires tender for 40 unipoles in Ahmedabad
The brand has drafted an exclusive BTL plan which includes OOH medium, mall activations and new initiatives like augmented reality and flash mob to promote its...
The campaign involved various formats ranging from traditional hoardings to transit media including mobile vans and Volvo buses.
A fleeting message should work well in a scenario where the audience only have fleeting seconds to register a brand presence. This seems to be the...
To invest Rs 270 cr in expansion; targets to increase its car fleet to 100,000 in 25 cities by 2025
In a classic example of the medium being the message, Thjnk, a German agency, has developed an intelligent and ground-breaking billboard for IKEA which drives home...
Lenovo in association with Kinetic Worldwide agency has promoted its new smart phone Vibe X through the OOH medium. The campaign has been specially designed for...
