Human participation at outdoor has helped the brand in creating a much higher recall and building greater impact
Webchutney and OML collaboratively created an interactive waste bin that spreads the anti litter message among music fest revelers.
The agency acquired sole rights for branding on the pillars and overhead panels (gantries) on the route 3 & 3a green line of the Bengaluru Namma...
TIML acquires Mumbai Metro Line I under the Public Private Partnership
To announce the BB Messenger launch on Android and iOS, Blackberry executed an engaging activity across high footfall areas to tap the youth audience.
The quest to create Kingfisher's Good Times continues with the World's First Beer Dispenser triggered by Head-banging.
Most brands worth their products today list engaging activation somewhere on top of their must-do marketing initiatives. So what has been their experience? And will activation...
'Pudhu Yugam', which translated means'New Age', is a new TV channel launched in Tamil Nadu that goes beyond being a typical General Entertainment Channel. The brand's...
The second phase kicked off in Mumbai takes the people's engagement levels with hoardings to the next level.
The brand organizes a pan-India urban and rural activation campaign to tap the audience for products like Boroplus, Navratna Oil and Vasocare.
