In a bid to strike a festive chord with its TG, Vodafone went on a major branding splash in Kolkata and Delhi. The brand booked strategic...
The telecom major tries to associate the audience's excitement for Formula 1 with the brand name through 3D effect on hoardings and on-ground activation in Delhi.
Each facia of the gantry is about 50 feet x8 feet which can accommodate four brand campaigns at a time.
This OOH display option gives the brand a larger-than-life effect.
Launched by the Laqshya Media Group, the new division, Laqshya Connect, will work to create experiences that activate brands, business and consumers through engagement and interaction.
The outdoor activity attracted more than 1,200 participants in Bengaluru.
The brand has covered some key cities in the East and used about 120 sites for the new OOH campaign that promotes the entertainment options available...
The larger-than-life'Dhaki' installation art was created on a moving canter which travelled through major locations in the city.
Jaypee Infratech Ltd (JIL) awarded the tender to Times OOH on DBFOT basis for 10 years.
Significant limits have been proposed by the regulatory body with regard to advertisements on television limiting the duration of advertising on a broadcast channel. This obviously...
