Specific creative messages could be targeted to specific locations, increasing the relevance of the messages to local audiences
Manosh De is the Global lead – National and regional development strategies, BIAF at Jacobs, Dubai
The OOH campaign engages mases with an offer through a QR based technology
The cola major launched on-ground activations in multiple countries in partnership with the ICC, to ride high on cricket fans’ sentiments during the World Cup season
The brand’s new campaign, ‘That’s why we Airbnb’ targets air travellers with a focused communication
Dr Dubey will be sharing his perspectives on the theme of ‘Building a tech startup ecosystem for OOH & driving entrepreneurship’
The latest research has been conducted across 24 cities, including tier 2 markets, and covers a sample of over 17,000 respondents representing 83 million people in...
2019 winners to share £650,000 worth of DOOH screen space; Landsec Piccadilly Lights joins the competition
The new policy, framed in association with NATPAC, LSGD and Transport Department of the Government of Kerala, will be released in the next three months
Stadium Signage Designed to Revolutionize Fan Experience with the ability to increase revenue from new advertising streams
