Ghadi Detergent, a laundry care brand under RSPL Group, has secured exclusive naming rights for platforms 1, 6, 7, 8, 9 at New Delhi Railway Station.
The mobile unit, designed as a transparent showcase, offers a walk-in experience where visitors can explore products firsthand.
The campaign is executed by Adjone Outdoor
The campaign is executed by Greenline Glo, the specialist OOH division of Lodestar Universal McCann
The campaign, which commenced on March 27th and is now in full swing, is making a significant impact across major cities and high-traffic areas throughout India.
The campaign is executed by Khushi Advertising
He highlighted the significant transformation in OOH, from hand-printed billboards to the growing prominence of Digital Out-of-Home (DOOH), which now holds a double-digit share of the...
The outdoor strategy included branding across iconic city locations, busy marketplaces, hangout zones, offices, and malls, alongside premium in-flight visibility.
From two-wheeler pitches to a nationwide presence
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