Anoushka Khanna, Director of Priya Communication underlines the need for rationalising the license fee and bringing in standard norms for DOOH
Basis' omnichannel DSP provides marketers with access to Vistar Media’s marketplace for DOOH media
The campaign, executed by The Brand Sigma, includes train wraps as well as internal train branding.
Jahan Mehta, Director, Selvel One Group underlines the need to focus on audience data and insights.
Dr Jain will be speaking on the theme of 'How a growing DMRC network is creating greater advertising opportunities'
Czech company Caroda, in collaboration with the South African branch of Adform and media agency Trina Marketing, has launched the first open marketplace in the in-store...
Geetika Gulati, Director, Alakh Advertising & Publicity says that ROI from DOOH measures up the expectations and as media companies gain a deeper understanding of this...
Dr Uniyal will be sharing his perspectives on 'Building a game-changing talent strategy for OOH'
S Kumar, MD of Srishti Communications says this is a move to maximise the AOOH opportunity
The advertising veteran passed away on Tuesday in Mumbai.
