The third edition of the conference is set to take place on April 30 at Hilton Chennai.
He highlighted the significant transformation in OOH, from hand-printed billboards to the growing prominence of Digital Out-of-Home (DOOH), which now holds a double-digit share of the...
Bishwajeet announced his new position via Linkedin
Match spending could help businesses reach an additional 9.5m people, whilst one-to-one support and specialist events aim to help scale-ups on their journey to success
A recent report by EY analyzing the Indian Out-of-Home (OOH) advertising sector says the share of Digital OOH (DOOH) out of the total OOH revenues is...
These appointments align with the trend towards advertisers running Global OOH Campaigns.
One brand will be awarded the Grand Prix
The outdoor strategy included branding across iconic city locations, busy marketplaces, hangout zones, offices, and malls, alongside premium in-flight visibility.
Pinwheel platform allows agency partners to directly fund vetted environmental programmes
The competitors can win upto INR 1 Lakh by simply sitting for 8 hours