Using a defined set of six common measures, 280 of these frames, across all OOH media owners, have been identified as The Primers which are the...
Vanessa Eagle, Agency Strategy Partner, Posterscope, highlights the connection built between the audience and OOH medium in UK
The 2000 square feet DOOH site is part of the Smart City Plan designated by the Ludhiana Municipal Corporation
The initiative will see marketing leaders from various industries chart the future of outernet marketing
PlayAds, a leading player in the DOOH space at southern railway stations, expects digital displays to become a part of the regular habits of railway passengers
Thomas Amilien, CEO & Co-Founder, Clay AIR talks about hand tracking and gesture recognition solutions that will likely have application in the advertising space
The conference will be addressed by experts representing brands, retailers, agencies, DOOH networks and digital signage companies
LMX is amplifying the creatives on partner screens across Singapore, Malaysia, Indonesia, Philippines, and India
The leading OOH firm will develop, maintain and sell the digital Out-of-Home advertising space on 86 CIPs (172 digital screens), with installation set to begin in...
Ganad’s offering, which extends across digital, retail, transit and traditional media assets, will now be supplemented by planning and in-campaign audience performance analytics
