OOH Sure!
‘The demand for transparency has gone up in these Covid times’
‘The demand for transparency has gone up in these Covid times’
Laetitia Lim, CEO of Quividi, one of world’s leading audience and campaign intelligence platform for DOOH and digital signage, talks about the changing contours of DOOH landscape in conversation with Rajiv Raghunath. Laetitia, who is also the Co-President of La French Tech Taiwan that promotes collaboration opportunities between France and Taiwan innovative ecosystems, sees huge scope for the convergence of DOOH and digital media.
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CampaignsDS Group launches ‘Living Billboard,’ A Green Plantation Drive
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Digital DisplayTimes OOH installs curved LED videowall at Goa Airport
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CampaignsTommy Watches’ ‘Time For A Hilfiger Holiday’ campaign
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Markets in Focus‘The OOH market here is functional and consistent, but it is still primarily local.’