The brand activation involved linking the purchase of washing machine at Vijay Sales outlets to the next obvious purchase, the detergent.
Retailer Argos as the brand partner is using the space on the metaverse screens as part of its strategy to drive consideration and awareness of premium...
High speed networks set the stage for scale up DOOH campaigns, contextual advertising, among others
Reaching consumers on the path to purchase has always been important: DPAA
Both companies are known for their eco-friendly business orientation and follow the directions to limit their carbon footprint.
Peak hour ad rendering on screens offering high dwell time via programmatic technology powered the latest campaign.
The multi-city campaign was rolled out on multiple formats – from billboards, large format digital screens to cricket ground periphery boards.
The need of the hour for brands today is complete solutions that include both rugged hardware and stable software and which function as effective source of...
Makings of a DOOHvolution
The interactive immersive anamorphic installation is executed by Inventech, a Laqshya Media Group company
