From audience measurement and role of technology, to leveraging creativity and enhancing the competitive quotient of OOH, the second and concluding day of OAC 2022 set...
With a diverse and interesting mix of speakers and topics, combined with the right amount of engagements and interactions, the first day of OAC 2022 helped...
The 16th edition of the popular Outdoor Advertising Convention (OAC) was inaugurated today at The Westin Mumbai Powai Lake, promising two days of thought provoking sessions...
Thousands of screens from over 75 clusters and locations integrated with Lemma displayed the message of "75 years of Independence" programmatically as part of the campaign.
The 16th edition of the popular Outdoor Advertising Convention (OAC) is set to be inaugurated at The Westin Mumbai Powai Lake, on August 17th, promising two...
Asiaray used proximity geofencing to activate Gojek's "GOTOMALLS" campaign on DOOH screens across TEL, targeting on-the-go audiences.
This partnership enables us to enrich our suite of offerings in DOOH planning and extend further measurement capabilities to our clients, says Yasmin Mallari, Chief Investment...
After officially its Warsaw-based pilot network in July, ChargeEuropa has secured a pipeline of over 1,000 locations for the next two years and joined forces with...
Aman Nanda highlights the transformative change that digital billboards bring about in a city
Topics to be covered include maintaining OOH's advantage in a digital world; responding to the sustainability challenge, and driving growth in OOH through audience measurement.
