PerView solution provides buyers and sellers the ability to measure every type of OOH media asset using dynamic, deterministic data to deliver up-to-date measurement insights specific...
Anoushka Khanna, Director of Priya Communication underlines the need for rationalising the license fee and bringing in standard norms for DOOH
Atul Shrivastava will be sharing his perspectives in a panel discussion on 'How to prevent commoditisation of OOH buying'
Basis' omnichannel DSP provides marketers with access to Vistar Media’s marketplace for DOOH media
Participants can submit original ideas, six of whom will be featured on Ocean's premium full motion DOOH network.
Jahan Mehta, Director, Selvel One Group underlines the need to focus on audience data and insights.
Vikas Nowal, Country Head & Co-Founder, Interspace Communications points out that currently the content on the digital OOH screens in India are not compelling enough; they...
The airline which commenced operations in 2015, has reached the coveted milestone of carrying 50 million passengers.
Haresh Nayak, Founder & CEO, Connect Network says the rapid increase in number of DOOH screens available across the country is a testament to this medium’s...
DOOH gives advertisers the chance to be more creative at a much lesser cost, says Dipankar Sanyal, CEO, Platinum Communications
