Rohit Chopra, COO, Times OOH sees brands becoming more favourably disposed to DOOH advertising.
S Kumar, MD of Srishti Communications says this is a move to maximise the AOOH opportunity
Campaign was a winner in Ocean Outdoor’s annual digital creative competition
Special Olympics GB fan zone opens at Westfield London
The quiz contest will be open to all delegates attending the convention.
US-based StreetMetrics is a forerunner in the area of measuring moving OOH media.
The terms of engagement and the lines between physical and digital have blurred to a significant extent because of which brands now need a better integrated...
The newly launched news channel made use of as many as 2,000 digital screens across numerous cities in India
Vikram will be sharing his perspectives on 'How best OOH integrates with multichannel marketing strategy'
Through this partnership, advertisers will be able to engage with their target audiences through a network of over 6,000 screens located in coworking spaces, gyms, hotels,...