Results For "DOOH-E"
22 News Found
“Clients are more aware of what they want from their assets”
In OOH Solutions By M4G Bureau - July 18, 2023
Naveen Kumar, Founder and CEO, INFONICS Technologies talks about how his firm has changed its outlook towards servicing clients in an evolving DOOH ecosystem.
‘There’s a discernible trajectory towards a more globalised DOOH ecosystem’
In Viewpoints By Rajiv Raghunath - June 21, 2023
Amanda Dorenberg, President, Canadian Out of Home Marketing & Measurement Bureau (COMMB) shares her perspectives on DOOH, programmatic buying, and audience metrics in an interview with Rajiv Raghunath.
Leading OOH firm CASHurDRIVE takes up Associate Sponsorship of OAC 2023 to be held in Delhi on July 28-29
In OOH News By M4G Bureau - May 04, 2023
The convention will feature focused sessions on doubling OOH revenues, DOOH expansion, pDOOH application, rise of retail DOOH, smart city project opportunities, among others
Australia’s QMS reinforces DOOH effectiveness with neuroscience study findings
In Digital OOH By M4G Bureau - March 06, 2023
The study was focused on the company’s City of Sydney digital street furniture network
HP drives awareness for Spectre 360 using pDOOH enabled via Lemma and Yahoo
In Digital OOH By M4G Bureau - November 07, 2022
The DOOH campaign effectively targeted urban audiences leveraging locations witnessing high footfalls in metro cities during the festive season.
DOOH evolving to be an engagement medium
In Digital OOH By Prantika Ghosh - September 23, 2022
The need of the hour for brands today is complete solutions that include both rugged hardware and stable software and which function as effective source of data points and engagement, feels Vijay Wadhawan, Director, System Solutions Division, Panasonic Life Solutions India.
Srishti Group, Armour Digital OOH enter strategic partnership
In OOH News By Rajiv Raghunath - June 15, 2022
The collaboration is designed to drive DOOH expansion in the southern markets
VIOOH hires leading digital expert Calvin Chan to drive pDOOH expansion in China
In OOH News By Rajiv Raghunath - June 10, 2022
Chan is an innovative and widely respected digital industry expert in China, with nearly 20 years of experience in the digital and marketing technology industry
JCDecaux launches DOOH e-learning platform in Australia
In Digital OOH By M4G Bureau - May 23, 2022
JCDecaux Academy, an industry-first, market-leading, supplier-agnostic programme, is designed to foster understanding and awareness of the power of DOOH advertising.