“Clients are more aware of what they want from their assets”

In OOH Solutions By M4G Bureau - July 18, 2023

Naveen Kumar, Founder and CEO, INFONICS Technologies talks about how his firm has changed its outlook towards servicing clients in an evolving DOOH ecosystem.

‘There’s a discernible trajectory towards a more globalised DOOH ecosystem’

In Viewpoints By Rajiv Raghunath - June 21, 2023

Amanda Dorenberg, President, Canadian Out of Home Marketing & Measurement Bureau (COMMB) shares her perspectives on DOOH, programmatic buying, and audience metrics in an interview with Rajiv Raghunath.

Leading OOH firm CASHurDRIVE takes up Associate Sponsorship of OAC 2023 to be held in Delhi on July 28-29

In OOH News By M4G Bureau - May 04, 2023

The convention will feature focused sessions on doubling OOH revenues, DOOH expansion, pDOOH application, rise of retail DOOH, smart city project opportunities, among others

Australia’s QMS reinforces DOOH effectiveness with neuroscience study findings

In Digital OOH By M4G Bureau - March 06, 2023

The study was focused on the company’s City of Sydney digital street furniture network

HP drives awareness for Spectre 360 using pDOOH enabled via Lemma and Yahoo

In Digital OOH By M4G Bureau - November 07, 2022

The DOOH campaign effectively targeted urban audiences leveraging locations witnessing high footfalls in metro cities during the festive season.

DOOH evolving to be an engagement medium

In Digital OOH By Prantika Ghosh - September 23, 2022

The need of the hour for brands today is complete solutions that include both rugged hardware and stable software and which function as effective source of data points and engagement, feels Vijay Wadhawan, Director, System Solutions Division, Panasonic Life Solutions India.

Srishti Group, Armour Digital OOH enter strategic partnership

In OOH News By Rajiv Raghunath - June 15, 2022

The collaboration is designed to drive DOOH expansion in the southern markets

VIOOH hires leading digital expert Calvin Chan to drive pDOOH expansion in China

In OOH News By Rajiv Raghunath - June 10, 2022

Chan is an innovative and widely respected digital industry expert in China, with nearly 20 years of experience in the digital and marketing technology industry

DPAA announces DOOH Excellence (DOOH-E) Awards

In Digital OOH By M4G Bureau - June 09, 2022

DOOH-E recognises top performers in DOOH media by showcasing the best campaigns that integrate ad-tech, targeting and dynamic creative approaches as a vital part of the omnichannel ecosystem

JCDecaux launches DOOH e-learning platform in Australia

In Digital OOH By M4G Bureau - May 23, 2022

JCDecaux Academy, an industry-first, market-leading, supplier-agnostic programme, is designed to foster understanding and awareness of the power of DOOH advertising.