This temperature driven campaign marks the evolution of the Yak in the outdoor media domain with QMS previously working with Lazy Yak to deliver an impactful...
Satyajit Sen is Director- Media Management of Samsung India, India's leading advertiser in the personal technology space
Bagging sole rights for digital screens at Yashwantpur railway station, Srishti plans to foray into digital OOH arena in a big way.
Speaking at the East Talks OOH conference in Kolkata recently, Amit Taneja, Director, Adwise, highlighted that technology is going to be the most important enabler for...
Indrajit Sen, Consultant, IOAA in East Talks OOH conference in Kolkata shares his thoughts the way forward for outdoor industry and the positive steps to be...
NDMC shared that it will soon introduce Outdoor Cluster Policy, according to which 15 clusters will be let out to 15 media owners for conducting business...
LG Electronics India Limited (LGEIL) has launched three innovative first-in-technology-kind display solutions that can be used for outdoor media as well as in retail and other...
After being shelved at a draft-stage, OAP 2015 was finally been passed on January 12, 2016 and it will be implemented in future tendering process invited...
Executed by Laqshya Media Group, the outdoor innovation executed at Nehru Place with the dynamic digital signage has been giving the spectators the feel of a...
The estimated size of these accounts put together is above Rs 1,000 crores. The Agency ended 2015 by announcing 2 key wins - PepperTap and Policy...
