LG’s new age display solutions for OOH

Consumer durable major LG recently unveiled the next generation display solutions for outdoor media and other display requirements such as airports & retail etc in New Delhi. The unveiled display solution folio covers the world’s narrowest bezel video wall (1.8mm), 86 Ultra stretch display (58:9) and webOS based solutions. Commenting on the technology, Hemendu Sinha, Business Head, B2B LG Electronics India said, “We are already the market leader in video wall business. What we have brought in is kind of a breakthrough. We have launched the narrowest bezel in the world which is 1.8 mm whereas none of our competitors has gone beyond 3.5 mm.  
 
These display solutions are designed to offer next generation visual solutions to emerging businesses of Indian economy such as Transport, Retail, Quick Service Restaurants, Sports and other big corporations. The World’s Narrowest Bezel (1.8mm) Video Wall enables seamless and immersive viewing experience on assembled video wall. It ensures clear picture quality and its IPS LED backlight technology guarantees high uniformity in brightness to ensure a clear picture. Business owners also benefit from the enhanced content management functionality and a fully optimised quad core S-o-C plays various content formats and eliminates the need for an external media player.
 
The 86 Ultra Stretch (58:9 aspect ratio) monitor comes with high resolution laterally extended screen in landscape or portrait format. It supports content editing, and adopts overall features of a high end signage or a video wall. It’s easy to install and LAN daisy chain allows business to control and monitor device, distribute content and even update firmware.
 
The webOS based solutions come with an inbuilt Wi-Fi, industrial design and conformal coating along with IPS Technology. The solution is available in the entire range and provides a seamless switchover between the external or internal content. They are equipped with screen fault detection software and its installation has been simplified with removal of external media player and cables.
 
Speaking on digital innovation in outdoor advertising, Sinha commented, Business Head, “We already have a tie-up with the world’s biggest outdoor display provider called MRI from the US. The LG MRI products are designed and conditioned to withstand any weather conditions. These solutions are exactly what we need in a place like India as outdoor media solutions. But unfortunately, digital outdoor, even with great potential, has not started well in India because of political regulations and stringent policy from the civic authorities. Our products can do wonders in outdoor business, if that is taken care of.