Havas Media will continue to manage the global media strategy, planning, social, traditional and digital investments including India.
The firm will be putting up different media formats like unipoles, hoardings, gantries and cantilevers suitable for national and local advertisers.
The OOH firm expects a good response from both local and national advertisers in keeping with the increasing presence of notable brands in the smaller markets
Rights on 238 bqs units will be allotted for 10 years on the condition that the bqs will be installed within a period of 1 year
The contract will officially kick-start from June 1, 2017 for a period of two years and will involve the agency to serve the gamut of product...
The media included in the tender covers key locations in the East Delhi Zone such as Mayur Vihar, Vivek Vihar, Akshardham, Anand Vihar
The media include unipoles, overhead signages, public utilities, flyover panels, kiosks etc.
The contracts will be awarded for a three-year period with an extension of two years subject to satisfactory performance of the firm that holds the rights.
The OOH firm, having won the rights for 10-years each, plans to introduce compelling media options like digital media to attract a greater number of advertising...
The pole kiosk media lends itself to advertising by a whole gamut of national and local brands
