Noida Authority aims to increase revenues from ad contracts to Rs 100 crore per annual from the current level of Rs 9 crore
Removal of such media will also cause revenue loss to the authority, so there is expectation that some new OOH advertising avenues will get created
Cabinet minister Sidhu asserts that all loopholes will be plugged while ushering in a new advertising policy
Dave Roberts, CEO, Primemedia, & Chairman, Out of Home Measurement Council, South Africa spoke at length on ‘What it takes to create & launch a common...
The contracts have been acquired for a period of 10 years each.
Under the Swiss Challenge project, the railway had invited innovative OOH advertising project to boost non-fare revenue generation
The authority is generating close to Rs 8 crore tax revenues from OOH per annum
The OOH firm has won the rights on 11 stations covering a variety of media that include static, backlit and roller standees.
Pioneer Publicity has won the rights on media placed both outside and inside the airport, adding up to about 6,000 sq. ft of advertising space. The...
The rights will be contracted on 178 ATMs spread across all 4 zones of SDMC.
