Dare to dunk? is an interactive Digital out of home (DOOH) game powered by haptics, gesture control and chocolate digestives.
Barry Frey, President & CEO of DPAA shares the learnings from DPAA brand and agency conversations
Wieden+Kennedy India, creator of the idea for the Jindal Steel ‘Steel of India’ ad film, not given due credit
The campaign illustrates the use of data to solve real-life problems
The success of 'Adoptable' at the Cannes Lions 2024 not only celebrates the creative ingenuity of Colenso BBDO and Nexus Studios but also reinforces the powerful...
The musical billboard innovation is a Guinness World Records holder
“OOH is regaining relevance as brands seek to leverage its unique ability to reach consumers in real-world environments,” says Archana Agarwal.
The agency reaffirms the commitment to foster innovation and delivering exceptional creative solutions across its brand portfolio
One brand will win the inaugural Grand Prix
In a remarkably distinguished career, Azazul has worked with the top advertising agencies and brands that include Lintas Group, Bates, Publicis, Lowe, Mudra, McCann, Contract, Nescafe,...
