Wieden+Kennedy India, creator of the idea for the Jindal Steel ‘Steel of India’ ad film, not given due credit
The success of 'Adoptable' at the Cannes Lions 2024 not only celebrates the creative ingenuity of Colenso BBDO and Nexus Studios but also reinforces the powerful...
The musical billboard innovation is a Guinness World Records holder
The unique activation was conducted to encourage women of varied backgrounds to take to swimming
Unilever Hamam’s Hamam Waterproof Saree campaign has been shortlisted in the category ‘Glass: The Lion For Change’
Ogilvy & Mather won a Gold Lion for the'Savlon Healthy Hands Chalk Sticks' campaign and McCann Worldgroup India won a Silver Lion its'World for All (Animal...
Barry Frey, President & CEO of DPAA shares the learnings from DPAA brand and agency conversations
The campaign illustrates the use of data to solve real-life problems
“OOH is regaining relevance as brands seek to leverage its unique ability to reach consumers in real-world environments,” says Archana Agarwal.
“OOH is regaining relevance as brands seek to leverage its unique ability to reach consumers in real-world environments,” says Archana Agarwal.