The multi-channel digital advertising platform integrates with Broadsign OOH SSP, broadening media buyer access to premium global programmatic OOH advertising inventory.
However, in the absence of a common currency for audience metrics, and lack of customised media packages, especially for DOOH, 'The Southern Advantage' may not be...
The platform offers unified user interface (UI), new flexible audience-targeting campaign tools, and expanded static access to help media owners work more efficiently and expand revenue...
Ocean Outdoor donates 2% of the Group's annual reported revenue to environmental charities in the form of advertising value across the company's extensive UK digital screen...
The campaign was spotted on large formats in Pune
The KSMCA chief will speak on 'How OOH can be pivotal to Govt communications outreach'
Integration brings new opportunities for advertisers to buy Scope3 Green Media Products through the Yahoo SSP
Vipul Mishra will join a panel of speakers to deliberate upon how OOH can play a more pivotal part in brand campaigns across southern markets
Brands of all hues writ large on billboards
Trends and developments seen in OOH / DOOH in 2022 will be foundational for accelerated industry growth in 2023
