The Campaign ‘I am my own ENGN’ reflects the philosophy of empowerment and self-belief.
The DOOH campaign effectively targeted urban audiences leveraging locations witnessing high footfalls in metro cities during the festive season.
BMeG has also executed the Muthoot Forex campaign in Kochi market
Laqshya Media will be entrusted with 360-degree marketing duties, including OOH, TV, print, radio, digital, PR, and live experiences, among others.
The innovations ranged from folding billboard display to drone show
The Displayforce platform connects to screens in public places, and then, in real time, analyses the audience: it can determine the gender, age, and emotions of...
Vinkoo Chakraborty shares her perspectives on the factors driving OOH growth in the current festive season and how this growth will be sustained in the coming...
DOOH inventory, more sophisticated planning tools are contributing to sustained OOH growth, he says.
“Unlocking a single and open ad auction increases all advertisers’ access to Volta’s digital inventory and makes our network more available and attractive to advertisers,” says...
Transit & DOOH media expansion, DOOH innovations, and the general uptick in consumer confidence will all contribute to sustained OOH growth, states Imtiyaz Vilatra, Managing Director,...
