While TV and radio are high in diminishing returns, OOH delivers linear incremental returns in general, offering consistent ROI growth, says report.
Jim Spaeth, Co-Founder of Sequent Partners, highlighted the importance of evaluating each format and creative execution in order to arrive at an accurate ROI of a...
Empanels Ogilvy and L&K Saatchi & Saatchi for creative duties in India and global markets.
The idea behind the campaign was to reach out to the youth with a heavy skew towards the fashion-conscious and by tapping the heavy Ecommerce shopper...
Nearly 200 hoardings of 20ft x 20ft size have come under the axe although they are all legit and properly awarded by the Nigam to the...
The real estate group has taken up OOH media in different cities on a long-term basis where the creatives of the group's projects are changed periodically,...
GLO, the outdoor wing of Lodestar UM, has planned and executed the campaign
Digital billboards are seen to deliver big impact that will likely influence more advertisers to opt for this media.
APN Outdoor have joined forces with research companies The Lab and Neuro-Insight to discover the formula behind the power of movement - to be known as...
AR can turn the device in people's hands into an interactive platform that bridges the online and the offline worlds
