With a technology-enabled monitoring mechanism, media owners would be able to store and retrieve real-time data on any media unit where the campaign is deployed. Currently,...
Fabian Cowan, President, Posterscope India, Chaitanya Rele, VP - Head of Marketing - FMCG, Havmor Ice Cream Ltd, Talha Y Sareshwala, CEO & MD, Parsoli Motor...
There are three ways that technology is being embraced in the OOH space - Social Media Engagement, Augmented Reality and Virtual Reality, and Beacon Technology, says...
OOH advertising has played an instrumental part in the brand building of JudeBlue in Gujarat, says Jitendra Chauhan, CMD, JadeBlue Lifestyle India
Data is becoming increasingly important as marketers realise the benefits of delivering timely, contextual and personalized messages.
The speakers at the Gujarat Talks OOH Conference will cover a wide canvas of topics - from assessing the depth of the consumer market, to innovative...
Kaushik Outdoor executed the smartphone campaign that involved branding of BRTS stops building wraps in the city
Talon will be using the data to continue to demonstrate to clients how OOH works and to set and compare KPIs by category, type of advertiser...
The demonetisation drive seems to have varying impacts on different industries, many of which take the OOH route to connect with their respective target audiences and...
As the mobile wallet firms are already looking to tie up with small retailers, they could launch tactical OOH advertising campaigns
