Jahan Mehta, Director, Selvel One Group underlines the need to focus on audience data and insights.
Vikas Nowal, Country Head & Co-Founder, Interspace Communications points out that currently the content on the digital OOH screens in India are not compelling enough; they...
The airline which commenced operations in 2015, has reached the coveted milestone of carrying 50 million passengers.
Anita Nayyar will be sharing her perspectives on OOH and impact advertising
The campaign was conceptualized and executed by Platinum Outdoor, a unit of Madison World
Rajib Basu will be sharing his perspectives on 'What's attention economy got to do with media: Direction finders for OOH'
DOOH gives advertisers the chance to be more creative at a much lesser cost, says Dipankar Sanyal, CEO, Platinum Communications
Agencies and advertisers will have the opportunity to deliver long form creative on DOOH across the UK.
Most digital assets are located in prime locations, and being viewed by primarily the same group of people. Hence, that helps with increasing the frequency but...
Selected tennis highlights will be shown in 13 UK cities
