“Automation, measurement and connectivity to omni DSPs build advertiser confidence and that should be the focus of all our efforts,” says Srikanth Ramachandran, Group CEO of...
The exclusive advertising rights include metro train's interior and exterior branding options which include exterior coach full wrap, interior panels options like posters, stickers and digital...
The American fashion brand capitalized on Mumbai metro's advertising potential to promote it's spring-summer collection.
Specialist agency heads take stock of how pDOOH is shaping up in India
Mustufa has been a seasoned consumer marketer and brand strategist with over 17+ years' experience in leading brand building and marketing campaigns across diverse categories.
Worldcom OOH rolled out campaigns in 34 countries, across 189 cities in 2022, says the company.
The OAA 2023 contest is being organised in 7 categories and 23 sub-categories; entries to be submitted by May 15; Awards will be given away at...
Ballyhoo’s floating billboard screens are uniquely positioned to bring live infotainment
Ströer continues to develop its portfolio of sustainable solutions in terms of increasing efficiency and energy savings
DeepScreen® Alive uses highly advanced real time 3D creation tool supported by state-of-the-art hardware to build deeper connections with OOH audiences.
