Creating the world's largest Durga Idol is an idea conceptualised by Star Cement to meet the objective in an innovative way. They wanted to do something...
The mobile vans were bunched together and parked on the outskirts of the various towns and at the event venue.
With the outdoor campaign in particular, the brand was looking to create maximum impact because it accompanied the announcement of a niche product like QuikrCars which...
Unlike static pictures on the billboard, MOMS has used giant versions of moving deodorant bottles as arms of a clock to depict the freshness it promises...
Kinetic Russia will be headed by CEO Ilya Cheredin, who joins the company from Poster Group, where he has worked for more than 20 years.
The blend of analytical customer understanding and integrated media solutions with both outdoor and digital focus gives Havas Media the edge to help scale the FoodCloud.in's...
According to Outdoor Advertising Association of America (OAAA), OOH continues to see significant growth compared to other media.
ClubMyCab, a ride sharing app, has roped in Havas Media to build customer awareness towards the benefits. The mandate will also include OOH, which is an...
Speaking on the theme"How to attract the best talent to build OOH business competitiveness -- pros and cons at the Outdoor Advertising Convention 2015 that was...
Essilor launches an outdoor initiative to create awareness about the need for proper eye care
