The brand’s activation in collaboration with Ambient OOH, was part of the #PaceToGlory campaign and was executed at malls across Delhi and Mumbai garnering 1500+ engagements...
Real estate brands are apparently offering real estate units to media owners in lieu of payments
Specific creative messages could be targeted to specific locations, increasing the relevance of the messages to local audiences
The OOH campaign engages mases with an offer through a QR based technology
Mall media will be a big part of the campaign along with conventional media
The discussion will centre on ‘How OOH builds unmissable brand visibility’
Spotted at DMRC stations in Delhi, the campaign promotes the brand’s 30%-less sugar variant with the tagline: ‘Wahi Sawad, Wahi Mithas’
The cola major launched on-ground activations in multiple countries in partnership with the ICC, to ride high on cricket fans’ sentiments during the World Cup season
Tarun Jha will be participating in a panel discussion on ‘How OOH makes brands simply unmissable’
Alok Jalan, MD, Laqshya Media Group will be making the presentation jointly with Sai Nagesh, Chief Strategy Officer, Laqshya Media
