The brand hit the streets of Mumbai to create a big impression on its target audience
The innovative campaign was executed by Kinetic India in multiple cities, using a variety of large and short formats
Nestle reinforces Nescafe coffee brand during monsoon
The 14-day campaign, executed by Posterscope India, was writ large on billboards, bus shelters, Metro pillars and gantries
The new corridor has two interchanging facilities with the Yellow Line (Huda City Centre-Samaypur Badli) at INA and with Violet Line (Escorts Mujesar -- Kashmere Gate)...
The panel discussion at OAC 2018 was chaired by Lloyd Mathias, Independent Marketing Consultant & ex-Marketing Head, HP’s Consumer PC Business, Asia-Pac & Japan. The panel...
Prem Shankar Jha, Deputy Commissioner, SDMC spoke about the positive impact that OOH can have on the city landscape
Amiya Chandra spoke about the research on global practices that the authors undertook to assess the OOH practices in India, and to suggest the way forward...
Milestone Brandcom executed the campaign using a mix of large format billboards, bqs, bus media, unipoles and gantries
The campaign was executed by MOMS Outdoor Media Solutions in 18 cities including Mumbai, Delhi, Bengaluru, Chennai, Kolkata, Hyderabad, Pune, Nagpur, Ahmedabad, Surat, Vizag, Lucknow, Ranchi,...