The project pushed the definition of OOH with a collaborative use of technologies that digitally immersed fans into the NBA bubble's virtual stands from home
The initiative comes from the Group's new vertical Laqshya Public Relations
The partnership drives the expansion of Rapport’s offerings to include a real-time, data-driven programmatic approach to DOOH with the ability to leverage Mediabrands proprietary audiences.
Ashish Ohlyan, Head of Marketing, Cholayil, says, “This campaign aims to target the new age, modern and progressive women of the country.”
Former Microsoft Research Managing Director and computer vision pioneer P. Anandan joins Hivestack as a special advisor to spearhead initiative
OOH ad-based CMS and player for SoC signage debuts ahead of ISE 2022; streamlines the delivery of campaigns across a range of popular smart screens
The campaign ran on select JCDecaux India operated bqs media ahead of Akshay-Tritya festival
The pDOOH offering covers 418 digital panels across 51 MTR Metro stations
The innovation aims to create immersive experiences for the consumer for advertising content across different touchpoints in the cinema.
Dettol Banega Swasth India has launched Swachh Bharat Swasth Bharat Yatra to raise awareness on health, hygiene, and sanitation through a series of 90 Nukkad Nataks...
