From exciting flash mobs to activations and catchy projections to interactive displays, a whole new genre titled'Experiential Marketing' has evolved in the Outdoor Advertising industry.
The 10 year contract provides an access to the same target audience as that of Terminal 3 and Terminal 1D at Indira Gandhi International Airport.
The company re-positions itself as "Prime Outdoors".
Vodafone and Bates Asia designed a high-decibel national OOH campaign to promote the '121 Made for You' scheme.
The larger than life site can be used as one spectacular format, or as multiple smaller media units carrying diverse brand messages.
The idea is to reach out to the relevant target group at every nook and corner of the city with a message about the change delivered...
As a promotion, Metro Shoes will launch an extensive pan-India outdoor and in-store media campaign.
A high-decibel OOH campaign at BAIL airport to address and capture the 100% departure traffic of BIAL.
Aamby Valley City's OOH campaign executed by Milestone Brandcom proves that the medium can also electrify and persuade the audience with its power of realistic depiction.
Convergence points like airports and driven impact were captured through innovations. At T3, the rotational installation broke all the clutter and even attracted the attention of...
