Siemens organizes Productivity Tour for MSME segment

The Siemens Group, a leader in leading-edge technology executed a Siemens Productivity Tour to capture the vast MSME segment which has the potential to ramp up production and contribute to the national economy. The tour has been organized by RC&M, a marketing agency specializing in experiential marketing, which was aimed at empowering small and medium manufacturing enterprises across India with technologies for productivity and efficiency.

 Targeted primarily at automotive, medical, aerospace, power, F&B, packaging, textile, printing and pharmaceutical industries, this trailer exhibition will cover 204 locations in 86 cities across India. Through this’Productivity tour’, Siemens aims to raise awareness among the SMEs about the definite competitive advantage that can be gained by adopting innovative technologies and solutions. The approach is to shift focus from the cliché to the niche audiences.

The tour started from Delhi, the first leg of the’Productivity tour’ which will cover 14 cities of northern India namely Lucknow, Rudrapur City, Haridwar, Yamunanagar, Chandigarh, Hoshiarpur, Amritsar, Ludhiana, Panipat, Alwar, Ajmer, Jodhpur, Dewas and Bhopal. The campaign would cover Tier 1 & 2 cities and interact with over 25,000 industrialists. The initial time frame is to cover the entire country in one year.

This trailer exhibition will showcase how industrial processes can be optimized to achieve flexible, future ready, and highly productive integrated systems. Using videos and live technical demos, the road show will also demonstrate transparent energy flows and energy-saving potential using Siemens electric drive systems, motors and automation technologies. The road show throws light on the fact that a hands-on-experience helps customers better understand the features, advantages, benefits of Siemens products & solutions. The Trailer used in this tour is a 43 feet air conditioned trailer. It is optimally lit with the right kind of lighting and is comfortable and spacious. The trailer is equipped to support high power demands and can carry heavy machinery with ease.