The brand has launched a 360 degree campaign to drive its ‘Good Health’ messaging
The OOH firm outbid competition from some of the biggest players in the airport media space to win the rights for a period of 10 years
The sole ad rights have been awarded by AAI for a period of 10 years
The state government has cancelled the Onam celebrations; the Onam season usually gives maximum business to OOH every year
The officials, from both parties, are going to discuss the matter in detail about station branding revenue along with some pending matters.
The company will market the airport media placed inside & outside for 10 years of duration
The campaign was writ large on the conventional OOH formats and was augmented with innovations at transit consumer touchpoints like the airport, bqs and auto stands
The OOH campaign reinforces American Express’ positioning at the intersection of people’s business & lifestyle
Native content may comprise quality content inspired by a brand but designed in the context of location such as shopping mall, airport, etc.
Madison OOH win maximum metals (11), followed by The Social Steet (10) and Kinetic India (6); The Social Street and Kinetic India win maximum Golds (3...
