TIML acquires Mumbai Metro Line I under the Public Private Partnership
Carat Fresh Rural aims to have a network of 10,000 people and 100 rural experts, across 26 states, by mid-2015.
Most brands worth their products today list engaging activation somewhere on top of their must-do marketing initiatives. So what has been their experience? And will activation...
The second phase kicked off in Mumbai takes the people's engagement levels with hoardings to the next level.
British Airways has leveraged the digital medium in an innovative manner to bring alive its presence on hoardings.
Bollywood hits seem to be the most happening ones on OOH these days. The latest to be spreading buzz on hoardings is the masala action movie'R..Rajkumar'
The partnership will include innovative and exciting outdoor, cinema and TVC campaigns to position South Africa as the most preferred destination among potential Indian travellers.
Think OOH industry and you think men hobnobbing, sharing a smoke, haggling, ordering , bracing the the weather to make sure a site is up and...
Medimix, an Ayurvedic Face Wash product from Cholayil, has developed an innovative mirror advertisement at the New Delhi Metro Rail. The brand's women centric campaign was...
A media study done by Laqshya Media Group reveals that outdoor ad spends grew by 8% during H1 in FY 2013, compared to the same period...
