The demonetisation drive seems to have varying impacts on different industries, many of which take the OOH route to connect with their respective target audiences and...
CASHurDRIVE executes the cab branding of Viacom 18's Bigg Boss in Delhi and Mumbai
As the mobile wallet firms are already looking to tie up with small retailers, they could launch tactical OOH advertising campaigns
Fast-growing cities are centre stage in the digital and creative revolutions
Supreme Advertising was recently awarded the contract to set up 36 smart toilets as part of the Smart City project under the NDMC. The smart toilet...
Switzerland's leading OOH company APG|SGA is installing a total of 64 Escalator ePanels (32 screens) on five busy escalators at the heart of Zurich's main station
Jagran Engage is developing own sites in cities like Agra, Aligarh and Lucknow and has recently won the BOT contract for 14 traffic signals in Allahabad
Kolkata Metro Rail Corporation is looking to award complete station branding rights, branding of rakes under the'Own Your Station' scheme to boost the corporation's non-fare revenues
Moving Audiences is initially targeting OOH markets in six ASEAN countries and India; 28 media owners of over 2,000 digital billboards in six Asian countries have...
OOH in 2017 will seek to extend the creative boundaries that significant investment in screens has afforded the industry, allowing smarter brands to capitalise on video...
