Wrangler marks a highly innovative presence on JCD bqs

Wrangler launched its summer collection 2017 – Inficool and is promoting the newly arrived comfy clothing collection exclusively on JCDecaux bqs. With the summer heat at its peak, Wrangler has introduced its advanced fabric with moisture activated technology that absorbs the moisture/sweat   and creates a cooling sensation and keeps the temperature of the body lower by 3 degrees.

Brand Wrangler introduced the brand’s fashion-cum-functionality garment collection on JCDecaux bus shelters with an attractive and engaging innovation that has a thermometer and a reading indicator showing a drop in the existing temperature depicting the property of Inficool fabric collection. They enjoy good visibility due to the strategically located JCDecaux Citylights distributed across Delhi and has also been a regular advertiser on JCDecaux Media in the past.  “We feel JCDecaux is one of the best media partners available in Delhi and they provide great quality output & service in OOH space,” said the Wrangler spokesperson.

“With Summers reaching its peak, Wrangler has come up with an excellent solution to beat the heat. We are extremely happy to be associated with a brand like Wrangler who have been repeatedly placing their trust on JCDecaux Street Furniture by advertising their line of clothing on our media to receive better visibility and gain higher impact,” said Olivier Heroguelle, MD, JCDecaux India.