The roadside campaign uses traffic, time and weather data to trigger content that is contextually relevant at each location
Built-in cameras will analyse approaching vehicles—make, model and colour—and serve pre-programmed ads aimed at the person it presumes is behind a particular kind of wheel.
Digital revenue is sitting at 46.0% of total net media revenue year-to-date, as per OMA statement
OMI planned and executed the 3-week campaign in more than 25 cities
Patna Municipal Corporation has asked media owners to furnish documents supporting their ownership claims
OgilvyOne developed the overall campaign while Kinetic India handled the OOH promotion
Partnership furthers industry adoption of energy-efficient LED lighting
With two mandates, Accord Advertising forays deep into the airport branding space, plans to acquire airport media in other states
Tepid macro-economic conditions largely responsible for the lack of buoyancy in OOH business in most markets across the country, says industry leaders
MullenLowe London collects three awards including international prize for Dulux
