One of the largest ad contacts comes to an end; renewal of contract unlikely until new ad policy is ushered in
The civic body is also taking strong steps to curb unauthorised media while efforts are underway to fast-track city beautification projects
KMRL has also removed the experience clause for semi naming rights format
Sunil Vasudeva elected as President of IOAA North India Chapter, Mukesh Gupta as Secretary, and Sudhir Haryal, MD of Planet Advertising and Ritesh Vasudeva, Director of...
Landsec, the owner of Piccadilly Lights, has replaced the original patchwork of screens with a single state-of-the-art 4K LED digital screen and live technology hub, which...
The moving billboard, so to say, also served as a strong consumer engagement avenue
About 9,094 sq.ft of advertising space will be sanctioned under the tender and that includes multiple media formats
The screen towers at approximately 19 meters by 72 meters—covering a surface area of nearly 1,400 sq. m. or over five full-size tennis courts
The firm has partnered with OoH media specialist Talon, to unveil the first phase of new digital buses in London. Google is the first to run...
These units exemplify the opportunity for combining social entrepreneurship with OOH advertising
