Clutter describes the condition of today's visual and promotional landscape of OOH industry. A panel discussion at Kerala Talks OOH 2015 threw light on how grabbing...
Giving insight on railway advertising, Sudeesh V C, Senior Divisional Commercial Manager at Thiruvananthapuram Division, in Southern Railway said that the medium offers face to face...
As part of their multi-city OOH campaign, IOAA has already rolled out its billboards in Bangalore while the next cities will be Mumbai and Delhi soon.
At Kerala Talks OOH 2015, Mandeep Malhotra, Founding Partner and CEO of The Social Street mentioned that the DOOH space is expected to see a tremendous...
This contract includes semi-naming rights of metro station along with complete branding and 500 sq m of advertising space rights.
The hoardings, offering a total space of 26000 sq ft, is situated in the railway property and positioned at vantage positions in Bangalore city.
According to the rule of KMC, any agency needs to first clear the outstanding before participating in the new tender. In this case, rules have been...
The campaign was appreciated by the media and from the political circles for the content & message and also for the scale and sheer volume of...
Roshanspace sent in the winning entry for the National Public Service Campaign - Creative Competition announced by the IOAA.
Anupriya Acharya, Group CEO, ZenithOptimedia India, urges the industry to direct focused attention on regulation, transparency and measurement metrics