The rural activation campaign called The AudioWala Bus Station was executed by Vritti I Media in three rural cities of Maharashtra for seven days.
An on-ground activation was implemented at various malls across major cities of India including Mumbai, Delhi, Bangalore, Hyderabad, Chennai and Kolkata.
The account was won in a multi-agency pitch with eight major agencies participating. The mandate is for all media including OOH media.
Executed by Glo OOH Media, a part of Lodestar, the campaign used conventional, digital and on-ground modes to target travelers on larger scale.
Kinetic Active is a full-service creative and production shop with the purpose of raising the creative bar of OOH marketing
Blackberry runs impactful activation programmes at New Delhi, Mumbai and Bengaluru airports to promote BlackBerry Passport
The location saw cluster advertising and engagement activities for 1 month.
High visibility billboards were selected at key locations like market place, junctions, railway stations with a mix of selected gantries, wallraps and unipoles for the campaign.
In association with DDB MudraMax-Experiential, the brand opted for an on-ground activation at various malls to promote the festive range and reinforce the idea of Tupperware...
The real estate developer used various OOH formats across West Bengal including front lit, non lit and back lit hoardings, LED boards, unipoles, pillars and mobile...
